This autumn, a new video platform launched that promises creators—from artists and filmmakers to musicians and other creatives—greater control and better earnings on their content.

Eschewing ads, algorithms, and subscriptions, Buy.Video is a cross-platform web application that was founded by a team of cross-industry experts with the aim of taking power from platforms and placing it back in the hands of creators themselves. In a moment where content creation and viewing are higher than at any other point in history, the landscape of content creation still remains dominated by large intermediaries rather than creators themselves. Buy.Video aims to subvert that.

Jonah King, Uncrossed (2021). Courtesy of Blockbusters.

Co-founder and Buy.Video CEO Nick Mattingly commented, “We believe creativity should be rewarded and culture should be nurtured. By giving creatives and professionals choice over how to fund their work and enabling direct monetization over algorithmic engagement, we’re helping build a more sustainable creative ecosystem.”

Fellow co-founder and former head of music for Red Bull, Matt Hirst, echoed these sentiments saying, “Buy.Video is built to give users agency and control over funding sources for their creative work. It’s not about chasing metrics—it’s about building direct, authentic relationships between creatives and their audiences, with real economic support behind it.”

Courtesy of Blockbusters.

The key difference setting the new platform apart is that users of Buy.Video can earn up to 80 percent of revenue, as compared to alternate, ad-based platforms that typically see between $0.002 to $0.025 per view.

Accessible via desktop or mobile device, Buy.Video already has already been used for a number of creative projects.

New York-based contemporary artist Jesus Benavente uploaded Ecce Hombre (2025), a work that features a photo of the artist that is aged using A.I. and then converted from photo to video. The piece debuted at artist-run project space Reception Rome this past September and found new life on Buy.Video.

Helmed by Nato Thompson, former creative director of Creative Time, the Alternative Art School is a membership-based school and residency program that seeks to make education and learning about art and the art world more accessible. Through Buy.Video, the organization released a workshop that incorporated artist Amber Imrie’s “Train ChatGPT as Your Studio Assistant,” teaching artists how to employ A.I.

Courtesy of the Alternative Art School.

Blockbusters, a video and new media art collective based in New York, showcases various members’ work through a video compilation, “Now That’s What I Call Blockbusters Vol. 1,” on the platform. Bringing together a diverse range of artists and their work, variously hailing from the United States, Australia, Chile, Pakistan, Ireland, and beyond, the compilation marks the first of an annual release, giving viewers insight into each member’s practice as it evolves.

And finally, director, designer, and performance artist Natasha Tsakos has released a new project, “SPACE SALON No. 1: How Will The Performing Arts Evolve in Orbit?” connected to PARABOLES (2025), a multimedia performance created for outer space, developed in partnership with MIT’s Space Exploration Initiative and Zero-G.

Outside of the benefits for those uploading video content, audiences too can breathe a sigh of relief at not having to create yet another account and password to watch, and as for ads or other data harvesting, their F.A.Q. page succinctly answers: “No. We don’t run ads, sell user data, or build profiles. Our goal is to keep things simple, transparent, and respectful of both uploaders and viewers.”

Learn more about Buy.Video here.